By Wayne Allyn Root
This is stupidity. This is insanity. This is suicide. American companies and institutions are purposely destroying themselves.
They’re ripping apart billion-dollar brands that have taken decades of hard work to build. And they’re doing it in a matter of days.
They’re marching off cliffs like sheep. Keep in mind sheep are idiots. They have no brainpower. They can’t think for themselves. If one sheep walks off a cliff, they’ll all happily follow. Did you ever imagine CEOs of billion-dollar companies could be as dumb as sheep?
Who committed suicide this week? Some of the biggest brand names in America.
Let’s start with Victoria’s Secret. I have a secret for them. You just killed your business. How clueless can you get? Victoria’s Secret sells lingerie, bras, bathing suits. This isn’t brain surgery. Those products are sold by beautiful female models. Always have been, always will be. They’re so beautiful they’re called “angels.” And here’s another secret for clueless Victoria’s Secret: Men open up their wallets for beautiful women.
Most women want to look like angels, too. Even if only for one night with dim lights on. Even if only while wearing Victoria’s Secret lingerie.
Sex and beauty sell clothing. All clothing, but especially women’s clothing. And really, really, especially, lingerie, bras and bathing suits.
But the brains of Victoria’s Secret executives have clearly been eaten by zombies or brainwashed by woke, liberal, feminist fools. They’ve decided to fire all their sexy, gorgeous, skinny, busty models. The angels are being replaced by overweight, unattractive, feminist icons and transgender models.
Even if you personally believe this leftist, feminist drivel, that’s fine. Be a Stepford wife in private. But to attach this insanity to
your billion-dollar brand is suicide. No one will buy clothing, let alone bras, panties and lingerie from unattractive, overweight
feminists and transgender models. Your business is ruined, thanks to your radical, absurd, insane political philosophy.
But the NFL could be even more stupid and reckless than Victoria’s Secret. Have you seen the latest TV ad for the NFL? It says, “The NFL is gay, lesbian, bisexual and transgender.” Insanity does not even begin to describe how clueless this is. I’m Exhibit A. I’m the prototype for your typical NFL fan.
I’ve loved the NFL since I was 5 years old. I live for Sundays to watch NFL football. I live and die with my Dallas Cowboys. I love
America, faith, family, freedom, my fiancée and my NFL. That’s not a brand. That’s a religion. The NFL is part of my life. It’s the DNA of America.
Why would the NFL ruin its brand by getting involved with politics? And not just any politics, but the most controversial and radical politics possible.
First, you damaged your NFL brand with kneeling for the national anthem. Then you supported Black Lives Matter rioting, looting and burning. Ratings dramatically declined. Now this. Are you trying to alienate 60 percent or more of your most loyal fans? Why?
The NFL is about sports, gambling and violence. It’s a perfect mix that attracts mostly macho, straight males — a majority of whom are conservative, Christian and unabashed patriots. I’d bet my life’s fortune that a large majority of the fans sitting in the stands at NFL games voted for former President Donald Trump.
Like it or not, that’s your audience. Like it or not, a majority of the NFL’s paying customers have conservative views and values. They go to church; they believe in God; they own guns; they vote Republican; and they idolize Clint Eastwood, Sylvester Stallone and Donald Trump.
Why offend your customers? Why get involved in politics at all? But if you do, why pick a stand that alienates a majority of your most loyal fans? I have nothing against lesbians, bisexuals or transgenders, but how many pay for NFL season tickets? Maybe a dozen in a stadium that seats 75,000? Maybe.
Is the NFL trying to attract 0.0000000001 percent new fans while driving away 60 percent of their current fans forever? Is that a smart business decision? Actually, this is business suicide.
The NFL shouldn’t hate gays, lesbians or transgenders. I don’t. But what does anyone’s sexuality have to do with football? Will there be a straight male Pride Month? Will future NFL television ads say: “We are macho, straight, Republican and proud”? I doubt it. But why not?
That’s your audience. That’s who buys the tickets. The lesson for corporations is: Stay out of politics. Don’t take sides. Unless you have a business death wish. Unless you want to kill your brand.
Tell corporate America to shut up and stop committing suicide.
* * * * *
Wayne Allyn Root is the author of the new #1 national bestselling book, “TRUMP RULES.” Wayne is a CEO, entrepreneur and host of the nationally-syndicated “Wayne Allyn Root: Raw & Unfiltered” aired daily in Las Vegas on KBET, 790 AM from 3 PM to 7 PM and the “WAR RAW” podcast. Read Wayne’s commentaries and see his videos at ROOTforAmerica.com
By Wayne Allyn Root