Chase is chasing neon tourism with modern Bonneville banking lounge

By Denise Mraz
Las Vegas Tribune
Chase has opened its first branch in downtown Las Vegas at 411 E. Bonneville Avenue, joining the business community that is bringing jobs and revitalization to the area, and benefitting tourists too.
The branch is the first of several planned for Clark County over the next few years that will add to the current network of more than 50 branches in Nevada. Chase entered the Nevada market in 2008 when it acquired Washington Mutual. Its current plans are to grow its presence throughout Nevada, hoping to get to 1 million customers in Nevada by the end of 2019.
At a ribbon-cutting celebration on Thursday, October 10, Malika Lees, the new branch manager, shared the excitement of opening in downtown.
Tourists from Texas walked in and were luckily able to replace the cash they had lost from a theft the night before while visiting Fremont Street due to a stolen wallet. The branch employees were very helpful and overcame hurdles from the loss of their ID, too. Lees stated “I was overwhelmed by how the Las Vegas community was very welcoming,” she said. “I’m grateful to the business owners who introduced me to other business owners who shared with me the dos and don’ts of being in downtown!”
Lees, who will be leading the team of employees adding about 10 total employees to provide banking services to the downtown community, said customers have reacted positively to the branch’s modern interior design, set up to provide a  more  social  experience, letting A.I. (artificial inteligence) do the heavy lifting for over 75 percent of transactions needed by customers on intuitive A.I. teller stations.
“A lot of clients shared with us how they love the living room area where they can sit down and chat and have a cup of coffee,” Lees said.
Chase’s new site reflects the changing design elements for full-service branches which are creating open, collaborative spaces with ample room for meetings and “Chase Chats,” a new series of small group sessions focused on financial health. Branches are focused on serving as a hub to provide services to Chase businesses and to help customers during life’s most important moments, like opening their first savings account, buying their first home, or planning for retirement.
The ribbon-cutting event also featured acknowledgements by local leaders. And the $200 checking account incentive is sure to attract a new business.
Ana Quintanilla, a representative from the Office of Congresswoman Dina Titus, presented a Certificate of Special Congressional Commendation to Lees and Candy Wilson, Chase’s Market Director for Consumer Banking for the area.
They also received a Certificate of Recognition from Las Vegas Councilwoman Olivia Diaz, presented by her assistant Ydoleena Yturralde. Diaz couldn’t arrange to be there, but Miss Yturralde did a fine job of welcoming the latest addition to the district.
Sallie Doebler, vice president of corporate sponsorships for the Las Vegas Metro Chamber of Commerce, also welcomed Chase to the neighborhood. “We’re partners with Chase and we have a lot of the same (philanthropy) pillars,” Doebler said. “We want to thank you for this new exposure into downtown. We’re here to support you.”
Chase has pillars of community service, one of which is affordable housing support by charitable giving and financial products for fixed income consumers.
In addition to traditional banking services, Chase offers services for more complex needs, like business and consumer lending and advice.
Customers also have access to the latest ATMs that can perform more than 70 percent of teller transactions. The new branch has a 24-hour drive-up ATM and will be open 9-5 Mondays through Thursdays and 9-6 on Fridays. Customers may reach the branch at 702-560-6447.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.7 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
Customers can choose how and where they want to bank: Nearly 5,000 branches in 28 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone.

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