reported on something recently.
On what did it report? Well, on itself, and how alarmed it is due to
its own increasing irrelevance in the face of new sources of
NYT is well-aware of the “New Media,” as a 96-page internal report,
sent to top executives last month, makes clear. Obtained by Buzzfeed,
the report “paints a dark picture of a newsroom struggling more
dramatically than is immediately visible to adjust to the digital
world, a newsroom that is hampered primarily by its own storied
The report ignores its traditional mainstream (MSM) competitors and
takes a closer look at new digital companies like First Look Media,
Vox, Huffington Post, Business Insider and Buzzfeed.
“They are ahead of us in building impressive support systems for
digital journalists, and that gap will grow unless we quickly improve
our capabilities,” the report states. “Meanwhile, our journalism
advantage is shrinking as more of these upstarts expand their
“We are not moving with enough urgency,” it says.
A central issue for NYT is “a cadre of editors who remain unfamiliar
with the web.”
“Many desks lack editors who even know how to evaluate digital work,”
the report continues.
A few suggestions NYT is looking into is a TED talks-style event
series and an expanded op-ed platform, including location-based local
news and information.
But it is too late…
STATING THE OBVIOUS
At the very least, thank you, NYT, for stating the truth even though
it was an internal document not meant for the public. And, even if it
was already painfully obvious. Still it took bravery for such a
dinosaur to admit its own obsolescence.
The paper’s model is obsolete, but even worse than the model has been
the paper’s lack of interest in the truth. As the US empire has grown
more out of control, more dangerous, and more insane, the NYT has
functioned as a fourth branch of government, a gatekeeper for a
totalitarian world a la 1984 or Brave New World. But the gig is up.
The world knows NYT’s complicity in erecting a sick and deranged
world, and unless the paper breaks major news stories and outs itself
as an undeniable friend of freedom, it will continue to lose revenue.
No more can NYT expect to serve the elite and its bottom line at the
same time. In the age of the Internet, what David Rockefeller was once
grateful for is no longer possible:
“We are grateful to the Washington Post, the New York Times, Time
Magazine and other great publications whose directors have attended
our meetings and respected their promises of discretion for almost
forty years… It would have been impossible for us to develop our
plan for the world if we had been subjected to the lights of publicity
during those years. But, the world is more sophisticated and prepared
to march towards a world government. The supranational sovereignty of
an intellectual elite and world bankers is surely preferable to the
national autodetermination practiced in past centuries.”
Mainstream media is definitely dying, and this is a VERY good thing.
The root of the word government combine as “to control minds.” The
root of the word “govern” is control and the root of “ment” is mind.
Without control over minds via the media, the government will lose all
control. More young people now get their news from the Internet than
television. In mere years most everybody will get their news from the
Internet because nobody will trust the mainstream media.