By Sandy Zimmerman
(Photos by Steven Schussler)
We are talking about rainforests, but not those in Costa Rica, Honduras, or other foreign countries. It is the one right here in Las Vegas, the Rainforest Café, inside the MGM Grand Hotel. The man who created this rainforest is Steven Schussler.
Steven explained, “For years and years, I learned as much as I could about their habitations, the distribution of tropical rainforests and endangered species. I wanted to share my experience with everybody and build an interactive educational concept around tropical bids in their environment.”
Most people would have built model prototypes of rainforests, but Steven crated a rainforest in his home!
After experimenting with every aspect of tropical rainforests and spending over a half-a-million dollars, in 3-1/2 years of construction, I gave tours to possible investors and site developers.
There were 30 foot waterfalls with 27 live tropical birds. Suddenly rain, thunder and lightning storms would appear.”
How did it feel to live within a rainforest?
“A lot of people thought I needed a mental examination. All my neighbors bought walkie-talkies and started a watch group because they heard I was painting my ceilings and walls black. That was in preparation for my greenery treatment to build the canopy of the tropical rainforest.
They thought I was going to eat their kids, that I was into devil worship, but they came over Friday evenings for my shows. A lot of my neighbors actually became investors in the Rainforest Café when we went public. It was incredible that we were able to build 45 in 7 years on 3 continents.”
Steven Schussler wrote the book, “It’s a JUNGLE in There”, a delightful book combining humorous personal stories with a “How To” succeed in business, to create new themes and new businesses.
Donald Trump better watch out, business books are not usually so much fun to read. I love the cover of his book with the face of a gorilla in a man’s suit.
His book has been #1 in Barns and Noble, #1 for Business Books and #3 overall for Amazon.com, Donald Trump has endorsed the book as well The New York Times blog.
What is the different with Stephen’s book and all of the others? He explains, “I talk about not giving up, enthusiasm and passion, and make you laugh.
Do not take yourself seriously. Always be on the look- out for your next big thing. After you do one thing, you are not finished, keep going. Give it 100%, everything that you have, and you will inspire others to do the same.
Paying attention to detail is something that has gained us great acclaim with the Walt Disney Company.” He has several themes with Walt Disney and each of his creations is different.
Steven advises, “You have to keep trying. No matter what do not give up. If you have a dream, try to make it come true.