By Sandy Zimmerman
(Photos by Sandy Zimmerman)
Grammy award-winning Earth, Wind and Fire appeared in the Venetian Theater at the Venetian Resort Las Vegas.
This concert was different from their others because it was produced by the leading multichannel retailer Home Shopping Network Live events (HSN).
The HSN took a new direction as partners with the Venetian as an active participant in the event.
Verdine White, Philip Bailey and Ralph Johnson, co-founders of Earth, Wind and Fire, were celebrating their new release titled Now, Then & Forever. This marks their first album in almost a decade.
This CD as well as Venetian resort packages were sold during the television show’s commercial breaks.
The first hour was broadcast live on HSN TV for both the television audience as well as the show’s audience.
Following the televised show, the audience was rewarded with an additional half-hour which also streamed live across HSN’s digital platforms.
The Songza Music streaming service offered a special Earth, Wind & Fire/ HSN playlist for subscribers during the week preceding the show.
These events are an exciting way to promote an artist’s latest CD’s while providing the artist’s fans with a live television broadcast and a concert.
These live concert tapings began with the debut of Michael Bolton’s Ain’t No Mountain High Enough: A Tribute to Hitsville U.S.A.
The series of HSN Live concerts has provided spectacular shows with Lionel Richie, Rod Stewart, Tony Bennett, Josh Groban and others.
Before the live performance, many of Home Shopping Network’s celebrities and special guests appeared on the red carpet.
Special guest David Foster (singer, songwriter and producer) arrived with his wife Yolanda Hadid Foster (The Real Housewives of Beverly Hills-BRAVO).
Special guest Andy Sheldon (Chief Creative Officer, HSNi & General Manager of HSN Productions) also had a part on stage during the show.
The others included:
HSN Hosts Brett Chukerman and Callie Northagen, Barry Summers (President-Rock Fuel Media), Heidi Daus (Jewelry Designer), Damien Smith (Manager of Earth, Wind & Fire) and Marc Bujnicki (HSN, Director Live Events).
Charles Bennett (CEO of Zymol) made a special presentation of the Lifetime Achievement Award to Wind, Earth and Fire’s Verdine White. Jay Dran Lewis (Founder and CEO of Warrior Instruments.) built a custom-made instrument as a gift for Verdine.
The Venetian Resort presents a line-up of entertainment. Resident production shows Rock of Ages and Smokey Robinson’s Human Nature, Soul to Soul and more.
The Venetian Resort & Casino is located at 3355 South Las Vegas Boulevard. For information, call (702)-414-1000. http://www.venetian.com/
HOME SHOPPING NETWORK:
The HOME SHOPPING NETWORK is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website — HSN.com – is a top 10 most trafficked e-commerce site, featuring more than 23,000 product videos. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc.
For information about the Home Shopping Network, call (800)=284-5757. http://www.hsn.com