By Gina Loudon
Voters have been warned: If you support GOP front-runner Donald Trump, you are racist and sexist.
A new study of Trump supporters published by Morning Consult says, because of these accusations, Trump’s already huge lead in polls could actually be bigger than the polls suggest.
Pollsters call this the Bradley effect. In 1982, exit polls conducted during the California gubernatorial race found that voters claimed they voted for the black candidate, Tom Bradley, when they were asked by a live interviewer. The polls were skewed because voters did not want to appear racist. Bradley won the exit polls but lost the election.
Morning Consult’s study found that Donald Trump performs 6 percentage points better in online surveys than in phone interviews. They say the Bradley effect is in play here.
Trump supporters who have been painted by the media as racist or sexist are likely tell a live interviewer something totally different than what they actually plan to do in the voting booth.
So, when you see polls that show Trump losing to Hillary in the general election, remember the Bradley effect.
Also, remember: Trump has not started running against Hillary yet.
This week we got a glimpse into how Trump would take on Clinton in the general election, and we got a preview of how the mainstream media will unsuccessfully try to cover for Hillary.
On CNN this week, the topic was the “vulgar language” Trump used when discussing Hillary Clinton. Don Lemon ended the segment early when the guests began referring to Bill Clinton’s lifetime of violations against women and Hillary’s enabling of Bill’s behavior.
The media can try to cover for Bill and Hillary, but the glory days of the media are over. This is the era of social media, and that medium is controlled by voters.
Trending this week on social media is the story about Don Lemon cutting that interview short. Also trending are Donald Trump’s posts using Hillary’s own accusations of sexism against Trump against her.
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Dr. Gina Loudon is the host of “America Trends with Dr. Gina,” on YouToo America. Her psychological, political, and social commentary is in high demand on networks around the world, including Fox News, Fox Business, CSPAN, ABC, Al Jazeera, BBC, HLN, and many more. She is a bestselling author who has written two books, and has another due out this year. She has worked as a popular weekly opinion columnist for outlets like Breitbart.com, Townhall.com and WND.com. She is co-anchor of the women’s blog, Politichicks.com and DrGinaShow.com.