But when the table is turned around and it is a Latino running for office, most of the time everyone tries to stay out of it because of lack of name recognition, despite the fact that few people are aware that one city resident is already sittting on the council, Bob Coffin.
However, the city council had never had a council member with a Latino name until this year.
Latino organizations always are too busy fraternizing with elected officials, taking pictures with those already in office, and do not want to be tied in any way to a Latin newcomer unknown candidate.
Enter Alicia Herrera; with a name that cannot be more Latin. The young woman has worked for the city of North Las Vegas for a few years and now is ready to serve her community.
Herrera has lived in Ward 3 for a long time and believes that now is the time to help and serve a community that is mainly Latinos, and she thinks she is able to fill that vacancy.
Ms. Herrera believes that many people are getting tired of career politicians and that it would be refreshing to go to City Hall with a very different view. She is a UNLV graduate, and currently volunteers her time as: Treasurer of the Southern Nevada Drowning Prevention Coalition; a member of the Nevada Interpreters and Translators
Association; and as a member of Media Guilds International.
She is a twenty-six-year resident of Ward 3, residing in the Pecos and Bonanza area while she attended Rancho High School and now lives in the historical Huntridge neighborhood.
Look for Alicia Herrera’s name on the ballot in the April 7th election because she may not have a recognizable name, but she may surprise many in Ward 3.
Herrera will appear on Face The Tribune radio show on Monday, March 16 at noon.