marketing campaign by its Hemp Life Today division aimed toward
increasing product revenue from its website, HempLifeToday.com.
Hemp Life Today’s campaign will focus specifically on increasing sales
of two extremely popular branded products that comprise over 50
percent of its retail sales. The company’s Slim and Full Size
Vaporizer Pens are comparable to the highest quality vaporizers on the
market with more competitive pricing said a company spokesperson,
priced at $9.99 and $34.99 respectively.
Hemp Life Today anticipates this targeted campaign will generate
between $25,000 and $50,000 in daily revenue, resulting from 500 to
1,000 daily orders from HempLifeToday.com with an average order of
$50. The online campaign will feature a proprietary approach that
utilizes content advertising, PPC, CPC and other platforms while also
placing special offers on specific landing pages and taking customers
directly to the product line and checkout on the site.
The company is also adding two new start-up kits, the “Growing
Start-Up Kit” and the “Delivery Service Start-Up Kit” to its website.
These are in addition to its recently launched Medical Marijuana
Dispensary Kit, now featured under the growing Hemp Life Today brand
as a “Featured item” under a licensing agreement.
Tim Zorn, President of Hemp Life Today, said “HempLifeToday.com is
already experiencing very strong product sales all around but
particularly of our vaporizer pens which have become extremely popular
due to their high quality and very competitive prices. With our new
marketing efforts, we expect significant revenue growth with our vape
pens and ‘kit’ products leading the way.”
“With dispensaries opening up in all 21 states that currently allow
medical marijuana sales and several states likely to soon follow, we
foresee our Dispensary Kit adding tens of thousands of new visitors to
our site each month and this volume of traffic will boost sales of our
other products as well,” continued Zorn.