As a way of some kind of disclaimer I have to, one more time, remind everyone that I am not a real fan of television commercials. I don’t believe that they are as effective as the ad salespeople like to make the advertisers believe they are; at least not that effective for the astronomical amount of money those commercials cost.
Most people use the commercial breaks to get another drink, to return a telephone call, to text someone, or to grab a bite to eat; but the most important of them all is that people use the commercial breaks to go to the bathroom, where they cannot even hear the television.
Why these television commercials are so important to the advertising agency and what they do not tell their clients is the best kept secret among advertising agencies and, of course it would not be in my column if I didn’t include the others involved in the “advertising game”: advertising pimps and campaign managers who have nothing to offer their clients except threats and intimidation, neither of which are against the law in the political field.
But that is an issue for another column; now I want to talk about the television commercials as a whole and the high prices they are able to charge in the free world that we, thank God, live in. I can only hope that come November, we will still be able to call ourselves the leaders of the free world.
We have to remind all those campaign managers, advertising peddlers and everyone else involved in any news, publishing, television, radio and any other type of communication, that if we do not keep our country free and independent, and the socialists, communists and liberals take over the White House again, there will not be any more freedom in any of these above mentioned fields of business.
Here I am again getting off this week’s issue and getting into politics when all I wanted to address was the high price of the television commercials and — why not? — the mainstream newspapers that
so vehemently push and support the socialists’ and communists’ regimes.
The reason that I keep putting socialists and communists in the same sentence is because many people are not aware that they are both the same in reality.
However, getting back on the television commercials track and getting to my point of view (no pun intended), I’ll get right to the point. I do believe that five million dollars for a one-half minute commercial is astronomically high.
I know that I am not a business person, and I may be more passionate than realistic, and there is no other way to explain why I keep publishing this newspaper in the red for so many years except that I passionately believe in what I am doing.
Even if these commercials bring that five million back in sales, is it worth the risk? I would not do it! I think there are five million ways to make people remember the name of a product, a service or whatever they are advertising.
They can build a place for homeless veterans; they can build a home for runaway teenagers so they don’t have to fall in to the hands of drug-dealers and pimps; they can create a safe house for abused women; they can create jobs for any of those unlucky human beings who are victims of bad situations and have no way to get out because they don’t have clean clothes, a razor blade or any other item that is needed to look presentable to go get a job.
Having the name of their company or their product on the top of any of these buildings, or even on T-shirts that those who benefit from their generosity can wear, will give them more exposure all year; round than a thirty-second commercial during the Super Bowl.
Not only that, but any main television station, radio station, mainstream newspaper (or small local weekly newspaper, as those other media outlets refer to us), any other publication that is doing a better job than they will ever do.
Just because I am not a sports person is no excuse for me to not know and realize how important the Super Bowl is for a great majority of the American people.
The other day I was driving to work and I saw this beautiful and very expensive home with a communist sign in their yard, and I wondered if the people residing in that beautiful home think they would be able to sell their house if Bernie Sanders becomes president of this great nation; they might, until someone in the government likes that house and takes it away from the legit owners.
I have to mention the name Bernie Sanders because I believe that we all have to know who is who in this very important election and Bernie Sanders is the self-described communist on the ballot, while Hillary is there for Hillary, but with an obvious tendency to lean socialist.
I wonder if people rooting for Hillary Clinton are going to be able to criticize her if she ever becomes president of the United States, and complain about any of the decisions taken by any of her people in key positions. I hope and pray that I never have to tell you these in famous words that none of us want to hear: I TOLD YOU SO.
My name is Rolando Larraz, and as always, I approved this column.
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Rolando Larraz is Editor in Chief of the Las Vegas Tribune. To contact Rolando Larraz, email him at: Rlarraz@lasvegastribune.com or at 702-272-4634.